The rules for invitations: all customers must be invited

• Invite all customers in the same way. If you send invitations, they must go to all customers in a period, not just the ones you expect to be satisfied.
• Use the same invitation for everyone. All customers get the same email. You can't send a different text to the customers you think are happy.
• Respect unsubscribes. A customer who has unsubscribed gets no more invitations from you.

• Give money, gifts or discounts for a review.
• Promise anything in return for a review.
• Filter the customer list so only the happy customers are invited.
• Pressure customers to change or delete a review.

• No customer gets more than one invitation from you in 12 months. Customers who have been invited recently are skipped.
• Duplicates on the list are removed, so the same email only gets one invitation.
• Unsubscribed customers are always skipped.
• All reviews become public, including the critical ones. You can't change or remove them.

When you connect a webshop, you can choose to skip returned orders, orders under 100 kr. and business customers. That's allowed, because the rules apply to all orders in the same way and have nothing to do with what the customer thinks. Read Send invitations automatically.