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Guidelines for reviewers

Reviews are there to help others choose. That is why they must be honest, based on a genuine experience and readable by everyone.

Updated October 9, 2026Reading time 1 min.
On this page
  1. Write about a genuine experience
  2. No payment, gifts or discounts
  3. What a review must not contain
  4. Criticism is welcome
  5. Your review is yours

Write about a genuine experience

You may review a company if you have had an experience with it within the last 12 months. You do not need an invitation, and you do not need to have bought anything.

Only write about your own experience. You can review the same company once every 12 months; if you have had a new experience, you can edit your review.

No payment, gifts or discounts

You must never receive money, gifts, discounts or any other benefit for writing a review, and you must not review a company that you own, work for or compete with.

  • Fake or incentivised review
  • Conflict of interest

What a review must not contain

We remove or hold back reviews that break one of these rules. The decision always names the rule using exactly this name.

  • Personal data: names of employees, order numbers, phone numbers, addresses and the like
  • Hateful or threatening content
  • Not a genuine experience: content that is not based on an experience with the company
  • Spam or advertising, including links
  • Illegal content

Criticism is welcome

Negative reviews are just as important as positive ones. We do not fact-check your experience, and companies cannot have criticism removed because they disagree with it. They can reply publicly.

Your review is yours

You can edit or delete your review at any time from your profile. If we hold it back, you can edit it or appeal the decision; the appeal is handled by a different member of staff from the one who made the decision.

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